
Innovation Challenge
Build your team.
Pitch your idea.
Win a trip to Iceland.
HOW THE CHALLENGE WORKS
In teams, you'll propose ways to address global issues we face right here in Maine.

Build your team.
Work with friends, classmates or any undergrad USM student excited to participate.

Pitch your ideas.
After a weekend crunch, you'll pitch your ideas to an audience and panel of judges.

Win a trip to Iceland.
The winning team will be rewarded with a trip to Iceland Innovation Week in Reykjavik.

CHALLENGE OVERVIEW
Think like an entrepreneur and super charge your ideas using AI.
“What About This?” is more than a competition, it’s the intersection for entrepreneurial thinking and modern technology. Over the course of an exciting weekend, student teams will receive a challenge prompt, develop a bold solution using all the tools available, and pitch their ideas to a panel of judges.
At stake? A chance to represent USM at Iceland Innovation Week in Reykjavik and an opportunity to experience a global community of innovators.
WHO IS THIS FOR?
All undergrads from any major. You just have to bring your creative energy.

All undergrads at USM.
No matter your major or experience level, this challenge is open to all undergrads ready to bring their ideas to life and make something awesome happen.

Individuals or full teams.
Join with a full team or come solo — we’ll help you find teammates so you can dive in, collaborate, and start building something great.

Creative problem solvers.
We’re looking for curious minds, creative thinkers, and problem solvers of all kinds — if you like exploring ideas and working with others, you belong here.

WHY PARTICIPATE?
Because your ideas matter and this is your chance to turn them into something real.
Whether you’ve got a bold solution or just a spark, this weekend is all about teaming up, thinking big, and creating something that could change the game (or even earn you a trip to Iceland).