THE CHALLENGE
Let's have fun solving big problems.
THE CHALLENGE WEEKEND
An action packed weekend you'll remember forever.
Thursday: Get the Challenge Statement.
Kick off Thursday evening on March 5th by receiving your What About This challenge statement and meeting other teams. There will be workshops, food, and mentors on site to help get you on track.
Friday - Sunday: Build your ideas and practice your pitch.
Spend the weekend brainstorming, building out your solution, and working with mentors to sharpen your concept and polish your pitch. You'll also have practice stage time so you'll be extra comfortable presenting.
Sunday: Pitch to Win.
Wrap up the weekend by pitching your idea to a panel of expert judges on Sunday, March 8th — top team wins bragging rights and an epic trip to Iceland with teammates.
WHY YOU'LL SUCCEED
You’re not doing this alone.
The "What About This?" weekend is all about creativity, not perfection — and you’ve got a full support squad behind you. Lean on your teammates, ask your professors, loop in your friends or family, connect with our mentors, and don’t forget: tools like AI can help you turn big ideas into real solutions. We’ve got your back every step of the way.